jumping on the bandwagon

I guess I better say something about Halo 3, as I was assured that it will be the most incrediblest, fantastic, 10 million dollar entertainment launch in the history of humans period. In another two weeks you won't be able to walk anywhere without seeing some Halo 3 related product. Today, they released "LIVE ACTION" trailers for the games that will be played in cinemas across the country. Get it? they made real live action trailers for a video game!!! this is going to be first of several actually.

Halo 3: Museum trailer


actually I thought this trailer was pretty good. It didn't have any flashy graphics or intense action sequences, but rather invoke a feeling of nalstalgia through the old marine's memory. Very nicely done. I can't help but think MS is making another pitch for the live action movie.

Here is more on the web and trailer campaign from the press release

Filming the Experience

As part of the integrated campaign, an innovative web experience has been created that enables consumers to interact with and explore every part of the climactic battle in minute detail. Beyond the TV, cinema and print efforts, the site is also supported by an online advertising campaign that starts the conversation with the consumer and a branded channel on YouTube that helps to position Master Chief as the biggest hero in history. All digital components were created by AKQA San Francisco.

Viewers get a sneak peek at "Diorama" on http://games.yahoo.com Friday Sept. 14 at 9 a.m. PST / 12 p.m. EST, as well as a feature on the making of the diorama, entitled, "Ammo". The "Diorama" work will make its TV debut during NFL Football on CBS Sunday Sept. 16. This, and the full series of web films, which honor the heroism of Master Chief, will also be available on Xbox LIVE Marketplace and http:www.halo3.com/believe starting September 14