"The holidays are almost here! If you're stuck for last minute gift ideas, why not give an Equifax Gift Certificate? There's still time to purchase this thoughtful gift for a special someone, empowering them to understand their credit health – it's the gift that keeps on giving."
Which seems normal enough until you figure out that Equifax is a credit report company. They give you your credit rating for a price. So really what does that say when you give someone a gift certificate from Equifax? That you are suspicious of their financials?